Having dropped the "fcuk" campaign, French Connection have taken on a grown-up approach to advertising their brand this year with the use of their simple campaigns. Portraying a strong independent woman, the brand have used simple phrases of "This is the woman" and "eat meat, dress well" for the men's range, to symbolise the stereotypical manly role. As the title suggests, the new launch of French Connection is all about the clothes. Taking a sophisticated design, the brand has well and truly left it's "too busy to fcuk" etc days behind and released a sophisticated, well designed range making most the collection top of my wish-list.
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